In an attempt to monetize its wildly popular matchmaking mobile app, Tinder has rolled out Tinder Plus, a feature that allows users new perks—like taking a second look at the one who might've gotten away with a hasty, accidental swipe.We will look at the top sites: Facebook, Twitter, Instagram, Pinterest, and Linkedin.Twitter users are predominantly male and over 60% of the user base make over 30,000 a year.Instagram can be a very effective platform for visual marketing.With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
The advent of computer technologies has seen the development of what we call today online dating, a phenomenon which took off in the early 2000s.
As of June 2015, the website number of users has reached 35 million, which cemented the website’s position as the leader of the online dating market in the United States.
Other strong players on the market such as Tinder, Plenty Of Fish and Ok Cupid are also part of the Match Group, Match.com’s parent company.
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.