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The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym.We chose the name "Logo TV" because a logo is an identity and nothing's more important than having your own, unique identity, and making it work for you.

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Logo's programming was initially a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases.

In mid-2009, Logo moved its flagship site (LOGOonline.com) to the domain name.

In September 2006, Logo launched a video on demand service featuring select programming content; it is available on cable providers Comcast, Cox Communications, Time Warner Cable and on Verizon Fi OS.

On March 1, 2017, Viacom announced that future seasons of Ru Paul's Drag Race will move to VH1 as part of the company's "flagship six" network strategy (though VH1 is not a highlight network of that strategy, it has much broader distribution); Logo will continue to air reruns of the series, however.

Logo publishes a collection of websites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.

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