Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.Ashley Madison had over 70,000 bots sending fake female messages to male users.The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.On August 24 the Toronto Police Department spoke of "two unconfirmed reports of suicides" associated with the leak of customer profiles along with extortion attempts, offering a 0,000 reward for information leading to the arrest of the hackers.
Ashley Madison later alleged further that Silva had kept confidential documents and sought to retrieve them.
In the same month, the company changed its signature tagline from "Life is Short.
Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
Ashley Madison offers a discreet online service for anyone considering dating outside of their existing relationship.
Those wishing to use the site's messaging system (the only way to communicate) must purchase credits to do so. There are basically two types of people on Ashley Madison; those who are married or in a long-term relationship (attached), and those who are single, but for whatever reason want to date someone who’s involved with someone else.