Fees which comprise Luna’s revenue only occur in the case of successful communication.
As described in 3.1, when a user receives and reads a message boosted with Stars, they also receive the Stars used to boost that message.
Case in point: Luna, which bills itself as blockchain-optimized dating.
They caught my attention by hiring Aella, previously featured on this blog for her adventures taking LSD megadoses weekly for a year.
Tipping a platform is an infeasible idea in the context of currently existing dating apps; however, the free and direct-to-user benefits of Luna may register to users as something more resembling the mechanisms of Wikipedia: a free, friendly, and user-contributed service, rather than a platform like Match.com, which can feel exploitative.
A tipping option may thus encourage a feeling of alliance with Luna in the user.
But everywhere this solution is tried, it runs up against its one great weakness – rich people with mild preferences can outbid poor people with strong ones.
If Luna gives a real incentive for the scam, they’re going to have to beat Facebook pretty handily if they want to succeed here.Luna solves this by making attention a commodity tradeable on the free market.Users who want to catch someone else’s attention can bid the local cryptocurrency, Stars, to get their message to the top of another user’s queue; all Stars spent in this way go to the user receiving the message.Luna’s last major promise is to use cutting-edge machine-learning techniques to come up with a good match algorithm: Despite significant technological advances in information processing, storage, and retrieval, online dating has yet to optimally integrate machine learning for the user’s benefit.A typical ML task for online dating might be to predict the level of compatibility between two users from a given set of input data, thus predicting for example whether one user is likely to respond to another user’s message […] Luna may adopt a collaborative filtering algorithm developed by Dr. In addition, Luna may use advanced NLP techniques in conjunction with IBM Watson to integrate additional information from the contents of messages sent in-app, as well as from social media sources such as Twitter, if users choose to provide that information.Even if that sounds a little cartoon-villainish, at the very least it doesn’t incentivize sites to do a good job matching you up.Luna claims that their model gives them a profit only when it succeeds: At Luna, we intend to structure the token economy in such a way that our system is rewarded when users achieve their goals, thus aligning our own incentives with those of our users and ensuring that all data, AI, and machine learning technology will be used to actually connect people…the approach consists of two parts: 1.More promising than any individual claim they make about how they’re going to fix things, is their claim that they’re incentivized to fix them.OKCupid famously wrote about Why You Should Never Pay For Online Dating, the answer being that it incentivizes dating sites to keep you single – after all, the longer you’re single, the longer you’ll keeping spending money on dating sites.They kept it with their cutesy story about how the name “Luna” comes from founder Andre Ornish’s first word – adorable, until you consider that any baby whose first word is in Latin is definitely possessed.And they maintained it because – well, goodness knows we need new dating sites now that OKCupid has devolved into an off-brand Tinder clone.