There have been several mining booms in the neighbouring mountains. Portuguese festival in May and what became the annual Frontier Days weekend in July.These included intensive activity in the Rochester and Seven Troughs areas at the start of the 20th century and subsequent drilling with more advanced techniques later in Rochester. There are also hot air balloon races (Lovers Aloft, inaugurated in February 2004) and the Lovelock Street Fever car show, begun in June 2007.The racial makeup of the city was 76.49% White, 0.80% African American, 7.14% Native American, 0.70% Asian, 0.20% Pacific Islander, 10.03% from other races, and 4.64% from two or more races.Hispanic or Latino of any race were 24.21% of the population.The area in which the township of Lovelock was to be established first came to prominence as a lush way station on the Humboldt Trail to California.According to an 1849 description of what were then called the Big Meadows, "This marsh for three miles is certainly the liveliest place that one could witness in a lifetime.
Its famous round Court House was built at the end of Main Street, on the site of a school, which was then located elsewhere.
Thereafter he put his mining expertise to work and discovered many valuable lodes in the surrounding area, which contributed to enhanced railway traffic.
He also acted as the town's first postmaster and invested in hotels.
Some 20 miles outside the town is the Lovelock Native Cave, a horseshoe-shaped cave of about 35 ft width (11 m) and 150 ft length (46 m) where Northern Paiute natives anciently deposited a number of duck decoys and other artifacts.), all of it land.
It has four differently designed welcome signs with pioneer and Wild West themes placed on its approach roads.