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However, there is more to it than a simple cash for sex exchange.
Long-term relationships are rare.’ I also spoke to construction firm owner Barry, from Essex, who uses Sugar daddy dating sites regularly.
‘After my divorce five years ago I wanted to let my hair down and have a bit of fun.
At least it’s more honest than stringing someone along pretending to be in love when you’re using them as a meal ticket.
John from Sussex, a regular user of sugar daddy dating sites explains.