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The dating industry is worth around billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.

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The researchers created more than 10,000 simulations of randomly generated societies and added social connections to them.

However, 11% of online adults ages 30-49 have ventured to dating sites, while 6% of those ages 50-64 and a mere 3% of those aged 65 and older have tried dating sites.

Online daters are more likely to be employed than non-daters, but they are not necessarily garnering huge salaries.

Now, as we open our dating pool to strangers, the pool of potential mates has become more diverse, and the online dating world is “benefitting exponentially,” said dating coach Meredith Golden.

“We don’t always fall in love with our clone so a wider dating net, be it outside of race and ethnicity or tapping into a large LGBTQ pool creates happy unions,” she said.

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  1. An Analysis of the Online Dating Industry and. 2 RESEARCH METHOD 9. These challenges are not unique for the online dating market.

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