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Market research online dating services

Read more: Liberals and conservatives can’t even use the same dating apps anymore There’s other research supporting this notion too.Online daters who marry are less likely to break down and are associated with slightly higher marital satisfaction rates than those of couples who met offline, according to a 2013 study published in the journal Proceedings of the National Academy of Sciences. Dating-site questionnaires and match-making algorithms could play a role in finding a more suitable partner, but people who sign up for dating sites are also likely to be ready to get married, Jeffrey A.

“Our model predicts that, on average, marriages created when online dating becomes available last longer than those created in societies without this technology,” they wrote.

The dating industry is worth around billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.

Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.

Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.

And many of them pay a hefty sum for that chance to meet their perfect match.

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