That's in part because other confabs -- such as the Game Developers Conference in San Francisco, Gamescom in Germany, the Tokyo Games Show and PAX fan-based events in the US and Australia -- have highlighted gamer culture. The issue came to a head last year when a few of the industry's largest players, including Electronic Arts, pulled their booths from the show floor.EA instead held a weekend event for fans called EA Play.For E3 2017, Ubisoft has already talked about the latest game in its series about an ancient global conspiracy to take over mankind, called Assassin's Creed: Origins.
What's more, two new video game consoles have debuted — Play Station 4 (9) and Xbox One (9) — both of which are likely to be unwrapped under the tree this holiday season.
The company's holding the event again this year, focused even more on the gaming culture highlighted at so many other gaming shows. Along with the typical booths and displays, E3 is adding shops around the show selling T-shirts, hoodies and toys connected to top games.
"These are gamers, and they want to be amazed," Gallagher said.
Taking advantage of Xbox One's power, this next-generation driving simulation delivers stunning graphics, smooth animation and fast frame rates. (from .99), a game especially fun for when you have company over for the holidays.
The rhythm-based dancing game challenges up to four players to dance in front of the television.