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Having bemoaned the lack of stylish kidswear on the market since becoming mothers - and Art director Ruth and Leanne, a former head of editorial at the e-commerce website, used their fashion nous and desire for fun and comfy clothes for boys to launch Tobias & the Bear - named for their own now five-year-old sons, Tobias Fox and Arlo Bear. Having quickly built up a high-profile fan base, they're now expanding beyond childrenswear into bedding with a view to making their mark on the interiors world, too.
Like the cherished names that inspired the whole line, all of the designs are inspired by nature - and feature plenty of foliage and wild woodland creatures.
'We’ve had lots of exciting celebrity customers including some who have then shared on social media - some have found us on Instagram, others via our stockists,' says Leanne.
“We are building a large scale beacon network to connect out of home and mobile media,” he says of the team’s new role at APG|SGA.
The Swiss ad company is 30 per cent owned by global out of home media giant, JCDecaux.