According to Dallas CEO, "True ran into early financial troubles, which included layoffs in 2004, about the same time cut its own workforce." True has had two more rounds of layoffs since 2004.
In 2013, the domain was sold to True A lawsuit seeking class action status was filed against on Tuesday, June 12, 2007, alleging fraudulent billing practices, particularly charging members after they have cancelled their service. True Beginnings, LLC", was filed in Dallas County, Texas on behalf of Thomas Wong who resides in Washington and was a member of in August 2006.
True employs an optional, automatic "wink" to its members which seem to come from other members, without the latter's knowledge.
The feature can be disabled at any time, and True maintains that this feature encourages communication between members.
On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.
Some people have asked in their profiles not to be winked at for this exact reason.True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.In 2004 the domain name was purchased and the company changed its name.Regardless of the speculations, the pair is still together.confirmed that Kourtney Kardashian is still with her boyfriend and that Travis Barker has no intentions of coming between them.It’s thought that the report was fabricated mainly on the commonality Kourtney Kardashian and Travis Barker share of residing near one another and that the Blink-182 musician is an investor in Crossroads Kitchen. She logged into her online-dating account and up popped an instant message.‘s source continued that Barker would “still” really like to ask her out.The insider even alleged that Barker wanted to take Kardashian out to dinner at his Crossroads restaurant and impress her with all his “favorite vegan dishes.” The report leveraged rumors about a “rift” between Kourtney and Younes after the social media speculations in which some wondered if there was “trouble in paradise” for them.True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married.Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.